Three active handles: @cincymahjongleague, @cincymahjong_club, @cincymahjongclub_. Every time someone tries to tag you they get confused, tag the wrong one, and you lose the word-of-mouth share.
- Decide on one primary handle (@cincymahjongclub if available, otherwise keep @cincymahjongclub_)
- Post a final pinned redirect on the other two: "We moved! Follow us at @cincymahjongclub_"
- Update every touchpoint: website, email, Facebook, printed materials
- Temporarily add all three handles to your bio to catch in-transit followers
🃏 Cincinnati's friendliest mahjong club
📍 Playing every Tuesday · All levels welcome
🎓 Private lessons available
👇 Tap to join the club or book a lesson
- Add your address to bio — people search "mahjong Cincinnati" and want to know exactly where to show up
- Set up Linktree with 3 links: Join the Club, Book a Lesson, Upcoming Events
- Pin 3 posts: Welcome/What We Are, Upcoming Event, Best-performing post
- Create a "New Here?" Story Highlight (5–6 slides explaining who you are and how to join)
- Tuesday night recap photos
- Member spotlights
- Behind-the-scenes setup
- Milestone celebrations
- Beginner tips
- Hand of the week
- "Did you know?" facts
- Common mistakes
- Tuesday reminders
- Special event previews
- Lesson availability
- League registration
- Polls
- This or That
- Caption contests
- Myth vs fact
- Beautiful tile sets
- Mahjong in culture
- "This is why we play"
- Seasonal tie-ins
No more than 2 announcement posts in a row without a community or educational post between them. An all-announcement feed feels like a bulletin board. If Tuesday night Reels exist, the algorithm does the event marketing for you.
Target: 5 posts/week — 2 Reels + daily Stories + 2 static/carousel posts.
| Day | Format | Pillar | Example |
|---|---|---|---|
| Monday | Reel | Educational | "One tip before Tuesday night" — 15–30 sec teaching a rule |
| Tuesday | Story + Static | Events | Morning reminder Story + event photo |
| Wednesday | Reel | Community | Tuesday night recap montage — biggest growth driver of the week |
| Thursday | Carousel | Educational | Swipeable tips — "5 things I wish I knew before my first mahjong night" |
| Friday | Story | Engagement | Poll or question box |
Reels are pushed to people who don't follow you yet. Static posts only reach existing followers. If you're not posting Reels, you're not growing.
Phone angled at the table — tiles, hands, reactions. Lo-fi, 15–30 sec, trending audio.
Close-up of tiles being sorted. Voiceover or text. Beginner content performs incredibly well.
10–15 clips stitched together. Setup, tiles, laughs, wins. Upbeat track. Pure community FOMO.
Myth vs reality slides. Shareable, relatable, zero production needed.
One heartfelt 30–60 sec video will outperform almost everything else. One time, repurposed for months.
Ask a regular to record 20 sec on their phone. Permission-based. Low effort, huge trust builder.
Hook in the first 2 seconds. Keep under 30 sec until you hit 1K+ consistent views. Add captions (most watch muted). Use trending audio. Best post time: Tue–Thu 7–9 PM local. Don't cross-post to Facebook from Instagram — post natively to each.
Use 5–8 hashtags in 3 tiers. Local hashtags are your highest-value tier — never skip them.
Local (Every Post)
Mahjong Niche
Community
Beginner / Lesson Content
- Create a shareable moment every Tuesday — a fun backdrop, a "winner of the night" moment, anything that makes people want to post a Story
- Tag members in posts (with permission) — each tag exposes you to their entire follower list
- Reshare member content immediately — reinforce the tagging behavior, get more UGC next week
- Monthly "Mahjong Moment" feature — members submit their best photo or story, you feature the winner
- Poll sticker daily — low effort, free engagement signal to the algorithm
- Tuesday countdown sticker every Friday — followers subscribe for the notification
- Weekly question box — "Ask me anything about mahjong" drives DMs and content ideas
- Local coffee shops / venues — host an intro night in exchange for a cross-post
- Cincinnati women's social groups (book clubs, running clubs, wine nights)
- Local "things to do" accounts — always looking for local content to share
- Cincinnati Enquirer / local lifestyle blogs — "Local woman creates Cincinnati's most welcoming mahjong club" is an easy pitch
- Consolidate handles — decide on primary, redirect from others
- Rewrite bio with CTA + location. Set up Linktree.
- Pin 3 posts. Create "New Here?" Highlight.
- Post 4x/week: 1 Reel (Tuesday recap), 2 static/carousel, daily Stories
- Pick 3 hashtag sets, use them consistently
- Fix website bugs: time conflict, stale copy, CTA routing
- Add email capture to website — start building the list now
- Scale to 5 posts/week including 2 Reels
- Start "Monday Tip" Reel series (beginner mahjong tips, 15–30 sec)
- Run first Story poll series
- Reach out to 3–5 local Cincinnati accounts for cross-promo
- Feature first member spotlight post
- Start collecting short testimonials from regulars
- If open to it: one founder story Reel — single biggest growth lever
- Run first giveaway (posting rhythm is established, audience is warm)
- Pitch local press — Cincinnati Enquirer, Cincinnati Magazine, CityBeat
- "Bring a Friend" referral push — existing members tag someone for a free trial night
- Build "Mahjong 101" carousel series (4–6 part educational swipeable)
- Review analytics: which Reels performed? Repeat those formats.
More followers is nice, but the real goal is more people walking through the door on Tuesday nights and more lesson bookings. Track those too. Instagram reach that doesn't translate to attendance or website clicks should be deprioritized.
Every week is anchored to open play as the primary revenue driver. CTAs rotate so the feed never feels like a bulletin board.
Week 1 · Foundation
Show what open play is| Monday | Static |
Revenue
"What actually happens on a Tuesday night at Cincy Mahjong Club?"
Photo of full table in play. Caption walks through the night: show up, get paired, learn if needed, play 2 hours, leave with friends. Pin this post after publishing.
|
| Tuesday | Story |
Morning countdown to 6 PM
Photo of venue setup + "Doors open at 6 PM tonight — all levels, walk-ins welcome." Add address sticker.
|
| Wednesday | Reel |
Revenue — Highest reach post
"Tuesday night vibes at Cincy Mahjong Club 🃏"
10–15 clips montage from last night. Tiles, laughs, wins, full room. Warm trending audio. 20–30 sec. Film 60+ sec every Tuesday so you always have footage.
|
| Thursday | Carousel |
"5 things I wish I knew before my first mahjong night"
Slide 1: hook. Slides 2–6: one tip each. Last slide: CTA to join.
|
| Friday | Story |
Poll: "Have you ever played mahjong before?"
4 options from regular to "What even is mahjong?" — DM the "curious" voters personally.
|
Week 2 · Remove Fear
Speak directly to beginners| Monday | Reel |
"What do the tiles mean? (The 60-second version)"
Close-up of tiles sorted by suit. Text overlay labels: Bams, Craks, Dots, Honors. Hands only. "Demystify" Reels get saved and shared.
|
| Tuesday | Story |
Countdown + "Beginners extra welcome this week"
Personal touch. DM any new followers personally before they show up.
|
| Wednesday | Reel |
Revenue
"POV: You showed up not knowing anyone. Here's what happened."
Text-on-screen storytelling. A first-timer's experience narrated: nervous arrival, being welcomed, first tile play, leaving with plans to return.
|
| Thursday | Static |
Member spotlight
"Meet [Name]. She walked in last October not knowing anyone. Now she's here every Tuesday and taught her daughter to play." 2–3 sentences. Let the story do the work.
|
| Friday | Story |
Question box: "What's stopping you from trying mahjong?"
Collect responses — top answers become next week's content. Each objection addressed becomes a Reel or carousel.
|
Week 3 · Social Proof + FOMO
Make them feel like they're missing something| Monday | Carousel |
"A year of Tuesday nights at Cincy Mahjong Club"
Photo dump carousel — best 8–10 real moments from the past months. No text on photos. Caption: "Every single one of these nights started with someone showing up alone."
|
| Tuesday | Story |
Show the room filling up mid-evening
10-second clip of tables filling with players. A room full of women playing is pure FOMO.
|
| Wednesday | Reel |
Revenue
"The real reason we keep showing up every Tuesday"
Social side — chatting between games, helping a beginner, celebrating a win. Caption: "The game is the excuse. The friends are the reason." Ends with address + walk-in info.
|
| Thursday | Reel |
"Things I hear when I say I play mahjong (and the truth)"
Myth vs. reality text slides. "Isn't that just a phone game?" / "Isn't it really complicated?" Fun, warm corrections. Highly shareable.
|
| Saturday | Story |
This or That: "Bams or Dots?"
Regulars love these; new followers feel included even if they don't know the answer — sparks curiosity.
|
Week 4 · Invite + Convert
Direct ask — audience is warm from 3 weeks of content| Monday | Static |
Revenue — Direct ask
"If you've been thinking about trying mahjong, this is your sign."
Clear, warm, direct. No rules knowledge needed. Show up, we'll take care of the rest. Full details: day, time, address, price. This is the post you've been building toward for 3 weeks.
|
| Tuesday | Story |
Personal invite from Christi
"I'll be there and I'd love to meet you." First-person from the founder converts better than any graphic.
|
| Wednesday | Reel |
Revenue
Best Tuesday recap Reel of the month
Film more than usual last night. Great crowd shot, tile close-ups, at least one genuine laugh. This Reel should feel like the highlight reel of a party you wish you'd been at. "Next Tuesday. You should be here."
|
| Thursday | Carousel |
"What our members say after their first Tuesday night"
3–5 real member testimonials. One per slide. First name + initial only if they're shy. Unpolished = more trustworthy than a styled graphic.
|
| Friday | Story |
Question box: "What would make you more likely to come?"
Use responses to inform next month's content and any pricing/format decisions. Respond to every answer personally.
|
Pre-written starters for open play posts. Adapt the details, keep the energy. Never write a caption that sounds like a flyer.
We have players at every level every Tuesday — from first-timers figuring out which tile is which, to regulars who've been playing for decades. Everyone teaches. Everyone learns.
📍 [Address] · Every Tuesday · 6 PM — Join us → link in bio
There's always a few first-timers, always a mix of skill levels, and always someone laughing too loud at their own hand. That's kind of the whole point.
Drop-in welcome every week. Bring a friend or come solo — you won't be alone for long. 📍 Details in bio
The most common thing I hear from first-timers: "I didn't think I'd understand any of it." The second most common: "I can't believe how fast it clicked." We pair beginners with patient players. You'll play your first real hand the same night you walk in.
Every Tuesday · 6 PM · [Address]
No experience needed. No commitment required. Just show up on a Tuesday and see what all the fuss is about. Worst case: you spend two hours with nice people. Best case: you find your new Tuesday tradition.
📍 [Full address] · [Price] · Every Tuesday · 6–8 PM
Open play is great for getting your feet wet. But if you want to really learn the game and feel confident at any table, one private lesson makes Tuesday nights a whole different experience.
DM me "lessons" and I'll send you the details.
I started this club because I wanted a place where women could show up, slow down, and actually connect over something real. Not a bar. Not a one-off event. A real, consistent community.
Tuesdays at 6 PM. Walk-ins always welcome. 📍 [Address]