Cincy Mahjong Club, Post Scripts

1.1

What Actually Happens on a Tuesday Night

Monday Static Photo Revenue

HOOK — First line of caption

Photo: full table in play, tiles spread, people leaning in

"You show up. Someone waves you over. Two hours later you don't want to leave."

Leads with the experience, not the logistics. Makes people feel it before they think about it.

CAPTION COPY

You show up. Someone waves you over. Two hours later you don't want to leave.

That's a Tuesday night at Cincy Mahjong Club.

No experience needed. We'll seat you with players at your level, walk you through anything you don't know, and make sure you're comfortable before the first tile gets drawn.

All levels. All ages. Every Tuesday at 6 PM.
📍 [Address] — details and sign-up in bio.

CTA

👉

"Details and sign-up in bio"

Pin this post. It should live at the top of your grid permanently as your evergreen welcome post.

1.2

5 Things I Wish I Knew Before My First Mahjong Night

Thursday Carousel

HOOK — Slide 1 (cover slide)

Cover slide: bold text on a clean background or tile close-up

"5 things I wish someone had told me before my first mahjong night"

List format + "I wish I knew" = high swipe-through rate. People stay to see if they relate.

SLIDE SEQUENCE

1

You don't need to know the rules before you show up. We teach you at the table. Studying first actually makes it harder — you learn faster by playing.

2

Everyone at the table wants you to succeed. Mahjong is weirdly collaborative that way. People will remind you of things you're missing and cheer when you win — even if they wanted that tile.

3

The tiles feel impossible. For about 20 minutes. Then something clicks. Every single person has that exact same "oh, I get it" moment — usually in the second game.

4

Come with one question ready. "What's a joker?" or "How do I know when I win?" One question gets you into a conversation. That conversation gets you a table friend.

5

You will want to come back. Nobody plays one Tuesday and stops. The game gets into you. Budget your calendar accordingly.

→

Last slide CTA: "Your first Tuesday is waiting — every week at 6 PM. Link in bio." Clean background, address visible.

CTA

💬

"Tag someone who needs to hear #3"

Comment bait on the "tiles click after 20 minutes" slide. Every tag expands your reach.

1.3

Tuesday Morning Countdown

Every Tuesday Story Revenue

HOOK

Photo of setup or tile rack. Add countdown sticker to 6 PM.

"Doors open tonight at 6. Walk-ins always welcome."

Post this every single Tuesday morning without exception. Takes 2 minutes. Catches people making last-minute plans.

STORY ELEMENTS

1
Background photo: venue setup, table with tiles, or a welcoming shot of the space
2
Countdown sticker set to 6 PM that day
3
Location sticker with the address
4
Text overlay: "All levels welcome" or "No experience needed"
5
Link sticker pointing to the join/sign-up page

CTA

📅

Countdown sticker (followers can subscribe for notification)

Subscribers get a push notification when the countdown hits zero. Free weekly reminder to come tonight.

2.1

Member Spotlight

Thursday Static Photo

HOOK — First line of caption

Photo: the member playing, mid-game, natural expression

"[First name] walked in last [month] not knowing a soul. Here's what happened."

"Here's what happened" creates a loop the brain needs to close. They have to keep reading.

CAPTION STRUCTURE

1
The before: Where she was before the club — new to Cincinnati, retired, looking for something social, had always been curious about the game. Keep it relatable.
2
The arrival: What her first Tuesday was like. Was she nervous? Who helped her? What was the moment she relaxed?
3
Where she is now: How often she comes, what the game means to her, who she's become friends with. One specific detail beats a general summary every time.
4
Her words if possible: Even one direct quote in quotation marks adds massive authenticity. Ask her via DM beforehand: "Can I feature you? What would you want someone considering coming for the first time to know?"

CTA

❤️

No direct CTA — let the story breathe

Tag the member (boosts reach to their followers). End with "We're so glad you found us, [name]." That's it. No "link in bio" here — it kills the warmth.

2.2

Friday Question Box

Friday Story

HOOK

Tiles background. Question box sticker center screen.

"What's actually stopping you from trying mahjong?"

Framing it as "actually stopping you" implies you already know they want to try. Confident and warm, not defensive.

WHAT TO DO WITH RESPONSES

1
Screenshot every response. The top answers are your content calendar for the next 2 weeks.
2
Reshare 3–4 responses as Story slides with your reply — turns a question into a mini-FAQ people watch through.
3
DM anyone who says "I'm nervous" or "I don't know anyone" personally. A direct message from Christi converts that person better than any post.
4
If the same objection appears 3+ times, build a dedicated Reel or carousel addressing it head-on.

CTA

💬

Respond to every single answer

Even one word. "Same!" or "That's so common!" People who get a reply become followers who engage forever.

3.1

A Year of Tuesday Nights — Photo Dump Carousel

Monday Carousel

HOOK — First line of caption

First photo: the most joyful, candid group shot you have

"Every single one of these nights started with someone showing up alone."

Simultaneously celebrates your community AND speaks directly to the person who's afraid to come solo. One line does two jobs.

PHOTO SELECTION (8–10 slides)

1
Lead with your most people-forward shot — faces, energy, genuine laughter. No empty tables.
2
Mix wide shots (full room) with close-ups (tiles, hands, expressions). Variety keeps people swiping.
3
Include at least one photo that shows a clear beginner moment — someone leaning in to look at tiles, someone being shown something. Aspirational but accessible.
4
Last slide: a quieter shot — two people mid-conversation at the table, tiles between them. Let it land softly before the CTA.
5
No text overlays on the photos. Let the images speak. All copy in the caption.

CAPTION COPY

Every single one of these nights started with someone showing up alone.

Some of them knew one person. Most knew nobody. All of them left knowing someone.

This is what a year of Tuesdays looks like when you say yes to something new.

We're at it again this Tuesday. Come be in next month's photo dump.

CTA

📷

"Come be in next month's photo dump"

Best CTA you can end on. Invitational, not salesy. Makes them picture themselves in the next carousel.

3.2

Saturday Engagement Poll

Saturday Story

HOOK

Tile close-up background. Large poll sticker.

"Important mahjong question:"

The buildup makes people tap to vote. They want to see what the question is.

POLL OPTIONS (rotate weekly)

A

Bams or Dots? — Simple, tile-specific. Regulars love it, new followers get curious about what those even are.

B

Play it safe or go for the risky hand? — Anyone who's played relates immediately. Gets people sharing their strategy.

C

First game: did you win or lose? — Great nostalgia trigger for regulars. Builds community in the comments.

D

Jokers: best tile or BEST tile? — Both options are the same. People notice and laugh. Shares the joy of jokers with non-players.

CTA

🤠

No CTA needed — the poll IS the action

Reshare the results in a follow-up Story: "Cincinnati is a Bams city apparently." Low effort, second engagement touchpoint.

4.1

The Direct Invite

Monday Static Photo Revenue

HOOK — First line of caption

Best photo of the night — full room, warmly lit, everyone engaged

"If you've been thinking about trying mahjong, this is your sign."

Week 4 is the convert week. Three weeks of warm content means this direct line lands instead of feeling pushy. Timing is everything.

CAPTION COPY

If you've been thinking about trying mahjong, this is your sign.

No rules knowledge needed. No tiles of your own. No one to come with.

Show up on a Tuesday and we handle the rest — we'll seat you, teach you what you need in the moment, and make sure you're never sitting there lost.

Every Tuesday · 6 PM · 📍 [Full address]
[Price if applicable] · Walk-ins welcome · Link in bio to reserve your spot.

CTA

👉

"Link in bio to reserve your spot"

Include the full address in the caption too. Remove every last barrier. Someone should be able to show up from this post alone, without clicking anything.

4.2

Member Testimonials Carousel

Thursday Carousel Revenue

HOOK — Cover slide text

Cover slide: simple background, bold text. No faces on the cover.

"What our members say after their first Tuesday night"

Social proof in the title. People swipe to see if the experience matches what they imagined.

SLIDE STRUCTURE

S1

Cover slide: "What our members say after their first Tuesday night." Clean, bold, no clutter.

S2–S5

One testimonial per slide. Large quote text. First name + last initial below. Optional: a photo of them playing in the background (semi-transparent). Keep each quote to 1–2 sentences.

S6

Your invitation slide: "Ready to write yours? Every Tuesday at 6 PM. Link in bio." Matches the cover slide style.

HOW TO COLLECT TESTIMONIALS

1
DM 5–6 regulars: "Hey! I'm putting together a post about first impressions of the club. Would you be willing to share 1–2 sentences about your first Tuesday? No pressure at all."
2
Starter prompt if they're stuck: "What would you tell someone who was nervous about coming for the first time?"
3
You only need 4 good ones. Unpolished and genuine beats polished and generic every time.

CTA

🏆

"Ready to write yours? Link in bio."

Tag the members whose quotes you used. Each tag is a reach multiplier and rewards them for contributing.

4.3

Tuesday Personal Invite from Christi

Tuesday Story Revenue

HOOK

Christi's face on camera, or a warm photo of the space. Feels personal, not produced.

"I'll be there tonight and I'd love to meet you."

First person from the founder. Nothing converts a fence-sitter like knowing the host personally wants them there.

TALKING POINTS (if filming a short video Story)

1
"Hey — it's Tuesday. I'll be there at 6 and we've got room for a few more."
2
"If you've been watching these posts and thinking about coming, this is the week. I'll save you a seat."
3
Address + time. That's it. 15 seconds total.

CTA

💌

"DM me if you're coming — I'll look for you"

Gets people into your DMs. Once someone DMs, they almost always show up. Personal accountability loop.

NOTE

This Story is the highest-converting thing in the whole 4-week calendar. It takes 30 seconds to film and post. The founder's personal invitation — "I'll look for you" — removes the anonymity of walking into a room alone. Do this every single Tuesday, not just Week 4.