Cincy Mahjong Club, 5 Reels Scripts

1

Tuesday Night Vibes

Montage 20–30 sec No face time needed Revenue driver

HOOK — First 2 seconds

TEXT ON SCREEN (first frame):

"Tuesday nights in Cincinnati hit different 🀄"

Cut straight to tiles being placed. No intro. No logo. Tiles first.

WHAT TO FILM (talking points)

1
Tables being set up — tiles face down, racks in place. Show the ritual of the setup.
2
Close-up of tiles being drawn, sorted, arranged. Hands only. The tactile sounds sell it.
3
Faces reacting — a big win, a groan, a laugh. Real unscripted emotion beats anything staged.
4
Wide shot of the full room — multiple tables, all seats filled. This shot creates the FOMO.
5
Someone explaining a tile to a beginner — lean in, whisper, point. Community in action.
6
End card: text on screen — venue name, every Tuesday, 6 PM.

CTA

👉

"Join us next Tuesday — link in bio"

Say it in caption, not on screen. Let the visuals close the sale.

PRODUCTION NOTES

Film at least 60 seconds of raw footage every Tuesday so you always have enough to edit. Use trending audio — go to the Reels audio tab and find a track with the arrow icon. Warm, upbeat, not dramatic. Post Wednesday morning while Tuesday night is still fresh in people's feeds. This format should run every single week.

2

"Things I Hear When I Say I Play Mahjong"

Text on Screen 20–25 sec No face time needed

HOOK — First 2 seconds

TEXT ON SCREEN over a close-up of tiles:

"Things I hear when I say I play mahjong:"

No voiceover needed. Just text and tiles. The list format makes people stay to read every slide.

SLIDE SEQUENCE (talking points)

1
"Wait, isn't that just a phone game?" — show this slide for 2 sec, then cut to a table full of real tiles.
2
"Isn't that only for, like, Chinese families?" — add a shot of your diverse Tuesday crowd mid-laugh.
3
"That sounds really complicated." — cut to a close-up of a clearly delighted beginner holding tiles.
4
"My grandma used to play that!" — lean into this one. Show a mix of ages at the table.
5
Final slide: "We play every Tuesday in Cincinnati. You should come." — hold for 3 sec.

CTA

👉

"Drop a ✋ in the comments if you've heard one of these"

Comment bait. More comments = more reach. Then add address in caption.

PRODUCTION NOTES

Use the text tool in Instagram's native Reel editor — no third-party app needed. Big bold font, center-aligned, high contrast over the tile footage. This Reel type gets shared constantly because people tag their friends who say these exact things. Don't overthink it — shoot and post in 20 minutes.

3

"What Do the Tiles Actually Mean?"

Tutorial — Hands Only 30–40 sec Hands only — no face

HOOK — First 2 seconds

VOICEOVER or TEXT over a scattered rack of tiles:

"Mahjong tiles look like a foreign language. Here's the cheat sheet."

Film from above, phone on a tripod or propped against something. Table surface with tiles spread out. Clean, simple.

TALKING POINTS (voiceover or text overlays)

1
Bams (Bamboo): "These look like sticks of bamboo. One through nine." Hold up 1-Bam, 5-Bam, 9-Bam in sequence.
2
Craks (Characters): "These have Chinese numbers with a red character. One through nine." Show a couple side by side.
3
Dots (Circles): "These have circles. Easy to count." Fan them out so the dots are visible.
4
Honors (Winds + Dragons): "These are the wild cards of the suit world." Show North/South/East/West + Dragons briefly.
5
Jokers: "The most powerful tile on the table." Hold one up, pause for effect.
6
Close with: "That's it. You now know more than most people who've never played. Come Tuesday and we'll show you the rest."

CTA

🎓

"Save this for your first Tuesday — link in bio to sign up"

"Save this" = highest-value engagement signal. Saves tell the algorithm your content is worth keeping.

PRODUCTION NOTES

You don't need to be on camera at all. Just a phone propped overhead on the tile table, Christi's hands sorting and holding tiles. Add captions via Instagram's auto-caption tool if you use voiceover. Educational content like this has long shelf life — it'll keep getting discovered for months. Consider making a "Mahjong 101" series (Parts 1–4) to give followers a reason to binge.

4

"POV: You Showed Up Not Knowing Anyone"

Text Story 25–35 sec No face time needed Revenue driver

HOOK — First 2 seconds

TEXT ON SCREEN over exterior shot of the venue or an empty parking spot:

"POV: You finally showed up to Tuesday night mahjong. Alone. Not knowing anyone."

The word "alone" is doing the heavy lifting. This is the exact fear that stops your best potential members. Name it directly.

STORY BEATS (text slides + matching footage)

1
"You walk in." Show the door opening, the room visible. Warm lighting. Voices audible.
2
"Someone waves you over immediately." Shot of someone gesturing to an empty seat. No one is ignored.
3
"You admit you barely know how to play." Cut to tiles being laid out, a patient explanation happening.
4
"An hour in, you forget you were nervous." Shot of someone mid-laugh, fully in the game.
5
"You stay until the end." Wide shot of the room still full at the end of the night.
6
"You're already planning next Tuesday." Hold for 3 seconds. Let them imagine themselves in the story.

CTA

👉

"Your first Tuesday is waiting — address in bio"

Add the full address in the caption too. Remove every excuse not to show up.

PRODUCTION NOTES

This Reel works because it mirrors the exact internal monologue of your target new member. It's not about the game — it's about the social fear of walking into something new alone. That fear is universal. The warm, welcoming story is your answer to it. If you can get a real first-timer to let you film their actual first night (with permission), this format becomes exponentially more powerful.

5

"Why I Started This Club"

Founder Story 45–60 sec On camera — Christi talking Highest converting

HOOK — First 2 seconds

CHRISTI on camera, direct to lens, no intro:

"I started a mahjong club in Cincinnati because I couldn't find one that felt like me."

No "Hey guys, welcome back." Start mid-sentence. The emotion lands before the algorithm can skip it.

TALKING POINTS (Christi speaks naturally to these)

1
What was missing: "I wanted somewhere that wasn't intimidating. Where beginners were actually welcome, not just tolerated."
2
The first night: "The first Tuesday we opened, [X people] showed up. I didn't expect that."
3
What surprised you: "What surprised me was how fast strangers became regulars. This game does something to people."
4
Who it's for: "I built it for women who want to do something for themselves. Not a class, not a drink, not a workout. Just tiles, a table, and real conversation."
5
The invitation: "If that sounds like your kind of Tuesday, come find us. I'll be there."

BODY COPY (word-for-word draft — Christi should adapt in her own voice)

"I started a mahjong club in Cincinnati because I couldn't find one that felt like me. Every group I found was either too competitive, too cliquey, or just not beginner-friendly. I figured if I felt that way, other people probably did too.

So I rented a space, put out some tables, and said — come Tuesday. I'll teach you if you need it, and I'll find you a table if you don't know anyone.

Two years later, we fill those tables every single week. First-timers who walked in nervous and left with plans to come back. Regulars who've taught their daughters, their coworkers, their moms.

If you've been curious about mahjong — or just looking for a Tuesday night that actually makes you feel something — come find us. The door's always open."

CTA

❤️

"Link in bio — every Tuesday, all levels, walk-ins welcome"

No hard sell after a personal story. One soft line is enough. The story already closed it.

PRODUCTION NOTES

Film this once and it'll live forever. Sit at one of the mahjong tables with tiles in the background — not a blank wall. Natural daylight or warm indoor lighting. Phone on a tripod at eye level. Talk to the camera like you're talking to a friend who asked you about the club at a coffee shop. If you flub a line, just keep going — jump cuts are normal and authentic. This Reel will outperform every other one you post. It only needs to exist once.