30-day window: 4/27 to 5/26 (organic IG) · 11/26/25 to 5/26/26 (ShopMy lifetime) · last 30 days through 5/26 (Amazon)
~99K
Followers (today)
100K projected 5/28 to 6/1
1.04M
Feed views (30d)
30 posts, 2,599 follows
944K
Story views (30d)
295 stories, 10,684 link clicks
$1,154
ShopMy MTD (May)
70 transactions · $6,803 lifetime
$483
Amazon last 30d
5,076 clicks, 641 items, $17,815 GMV
Feed performance 30 posts · 4/27 to 5/26
A million-view month. 30 feed posts, 1,040,436 total views, 617,179 reach, 30,586 comments, 13,016 saves, 7,734 shares.
Three posts over 100K views each: 5/24 Family Mahjong carousel (143K), 5/6 Five Rules carousel (141K), 4/27 I Love Mahj reel (121K).
2,599 follows from feed posts this period. Two posts drove 72% of them: the 4/27 I Love Mahj reel (+1,261) and the 5/24 Family Mahjong carousel (+605).
Best follow-to-reach conversion: 4/27 I Love Mahj reel at 1.51% (1,261 follows on 83,505 reach).
Top 10 feed posts by views
Post
Date
Type
Views
Reach
Shares
Comments
Saves
Follows
"Family Mahjong" carousel
5/24
Carousel
143,687
69,674
2,656
6,058
5,130
605
"Five rules" carousel
5/6
Carousel
141,453
79,744
1,540
1,655
1,572
217
"Once a week isn't practice" reel (I Love Mahj)
4/27
Reel
121,007
83,505
397
12,110
1,429
1,261
"Five rules" (reel version)
4/28
Reel
76,271
55,222
914
61
1,249
187
"More women gather, longer we live" reel
5/11
Reel
63,121
37,273
975
26
114
56
"Knowing the card vs practicing it" carousel
5/1
Carousel
38,987
19,073
27
1,506
254
16
W&D #5 (six flowers vs pungs) reel
5/14
Reel
29,230
22,194
30
27
225
14
Memorial Day Giveaway (Happy Lamp Co.)
5/22
Image
29,036
n/a
137
1,796
0
0
"W&D feels hard" reel
5/4
Reel
28,458
20,082
32
2,058
172
27
W&D #2 carousel (54 variations)
5/8
Carousel
27,138
13,346
35
546
254
5
Carousel vs reel, same script: "Five rules" ran both ways. Reel (4/28) hit 76K views. Carousel (5/6) hit 141K. Same teaching, almost double the views, 7x the shares.
Lifestyle vs teaching, follow split: The two top follow-drivers (4/27 I Love Mahj reel, 5/24 Family Mahjong carousel) both opened with a relational scene. Saves and shares index higher on rules content. Follows index higher on lifestyle content.
W&D series across the month
Post
Date
Type
Views
Reach
Comments
Saves
Follows
W&D feels hard
5/4
Reel
28,458
20,082
2,058
172
27
W&D #2 (54 variations)
5/8
Carousel
27,138
13,346
546
254
5
Charleston after questions
5/12
Reel
25,707
19,091
1,244
538
45
W&D #5 (six flowers vs pungs)
5/14
Reel
29,230
22,194
27
225
14
W&D #6 (the ladder)
5/15
Reel
20,014
14,844
22
92
19
W&D Charleston map
5/18
Carousel
14,476
6,569
234
162
1
W&D Edit launch carousel
5/26
Carousel
11,393
5,984
35
66
0
Total
156,416
102,110
4,166
1,509
111
Story performance past 2 weeks (5/13 to 5/26) deep dive · 30-day trend below
5,071
Avg first-story views (2-wk)
+39% vs prior 2 weeks (3,651)
460K
Story views (2-wk)
128 stories · 13 active days
3,859
Link clicks (2-wk)
30 avg per story
3,911
Sticker taps (2-wk)
DM-funnel signal
2-week read: Lara hit a new baseline. Avg first-story views climbed 39% over the prior 2 weeks (3,651, to 5,071). Even stripping the 5/24 + 5/25 outliers, the 2-week first-story avg holds at 3,973. Reset the goal to 4,500+. The 30-day charts below show where the acceleration kicked in.
30-day trend, first-story views per day
30-day trend, stories per day
1. Past 2 weeks · daily breakdown (13 active days)
Date
Day
#
Total
Avg
First (ET)
First views
Peak
5/13
Wed
6
26,297
4,383
7:12am
5,256
6,601 at #2 · "scoring post"
5/14
Thu
17
36,299
2,135
6:09am
2,632
3,643 at #7
5/15
Fri
5
11,460
2,292
7:26am
2,886
2,886 at #1 · Susan Siegel prep
5/16
Sat
4
16,895
4,224
6:00am
4,595
4,595 at #1 · NMJL on Amazon
5/17
Sun
5
16,296
3,259
9:36am
4,467
4,467 at #1 · Susan Siegel day 2
5/18
Mon
6
19,475
3,246
12:00pm
4,362
4,362 at #1 · travel home
5/19
Tue
6
14,011
2,335
10:30am
2,699
2,778 at #5 · "Work OOTD"
5/20
Wed
6
17,853
2,976
10:04am
2,536
3,746 at #4 · "Work OOTD"
5/21
Thu
0
0
n/a
n/a
0
NO STORIES POSTED
5/22
Fri
16
46,816
2,926
6:49am
4,141
4,214 at #5 · 105-pt day
5/23
Sat
18
72,217
4,012
7:14am
4,261
6,663 at #11 · Bam Bird x Allie+Bess
5/24
Sun
5
66,966
13,393
8:28am
15,005
15,005 at #1 · 2026 Line 2
5/25
Mon
21
94,925
4,520
4:00am
9,945
9,945 at #1 · book rabbit hole
5/26
Tue
13
20,648
1,588
8:57am
3,133
3,133 at #1 · "DM EDIT"
2. First-story-in-window experiment
Metric
Past 2 weeks (5/13-5/26)
30-day
May 11 baseline (5/4-5/10)
Active days
13
27
7
Days hit (6-9am ET)
8 / 13 (62%)
21 / 27 (78%)
6 / 7 (86%)
Avg first-story views (window hits)
5,239
4,301
3,086
Avg first-story views (window misses)
4,802
4,452
n/a
Avg first-story views (all days)
5,071
4,334
3,086
Old goal
3,500
3,500
3,500
2-week amplifies the 30-day signal: window hits (5,239) and window misses (4,802) are statistically close. Two outlier days (5/24 = 15,005, 5/25 = 9,945) carry the average, but the 8 window-hit days alone still avg 5,239. 5/19 + 5/20 "Work OOTD" mid-morning posts remain the only "real" misses (no event excuse).
3. Story count vs avg views per story (2-week buckets)
Bucket
Days
Avg stories/day
Weighted avg views/story
Avg total views/day
1-5 stories
4
4.8
5,875
27,904
6-10 stories
4
6.0
3,235
19,409
11-15 stories (dead zone)
1
13.0
1,588
20,648
16+ stories
4
18.0
3,476
62,564
1-5 stories is now the highest avg/story bucket (5,875), holding 31% of days. Strip 5/24 outlier and 1-5 days still avg 3,250 (in line with 6-10). The 11-15 dead zone is functionally empty in the 2-week window (only 5/26 fell there, the worst day with 1,588 avg). 16+ still drives 3x the total daily views.
4. Story topic categorization (ranked by avg/story)
Bucket
n
Total views
Avg/story
Link clicks
Sticker taps
Follows
DM trigger / freebie
2
14,824
7,412
131
381
0
Lifestyle / personal
5
24,664
4,933
367
0
2
Teaching moment (link engine)
20
92,918
4,646
966
674
10
No caption / sticker only
10
36,851
3,685
166
7
2
Event / travel
7
25,704
3,672
290
80
2
Collaboration / tagged
42
143,322
3,412
928
2,496
13
Other
37
109,907
2,970
830
17
10
Restock / sale / launch
5
11,968
2,394
181
256
1
Rank shift since 30-day: Teaching moment jumps 26% in avg views (3,678, to 4,646), the biggest gain. Lifestyle holds #2 (4,933). DM trigger still leads (7,412) but used only 2x in 2 weeks. Restock/sale cratered from 3,175 (30-day) to 2,394 (2-week), a 25% drop in the most monetization-relevant bucket. The early-May restock style isn't landing the same way now.
5. Time-of-day performance (ET, 2-week)
Bucket
n
Avg views
Avg link clicks
Avg sticker taps
5-8am (early)
26
5,248
44.9
32.3
9am-12pm (dead zone)
25
3,059
19.9
34.6
1-4pm (afternoon)
24
3,639
23.5
13.5
5-8pm (evening)
37
2,856
26.4
31.8
9pm-12am (late)
16
3,390
40.7
43.9
5-8am is even stronger in the 2-week cut (5,248 avg) than the 30-day cut (4,105). The morning engine is accelerating. 9am-12pm remains the dead zone (3,059 avg, 19.9 link clicks). Late-night sticker taps softened (43.9 vs 70 in 30-day) but link clicks doubled (40.7 vs 33.4), audience composition may have shifted.
6. Day-of-week (2-week, every DOW has 1-2 sample days)
DOW
Active days
Total stories
Avg/day
Avg views/story
Avg link clicks/story
Sun
2
10
5.0
8,326
13.0
Mon
2
27
13.5
4,237
21.8
Sat
2
22
11.0
4,051
39.1
Wed
2
12
6.0
3,679
37.7
Fri
2
21
10.5
2,775
45.4
Thu
1
17
17.0
2,135
26.4
Tue
2
19
9.5
1,824
22.4
Sun jumps to #1 in the 2-week window (8,326 avg), more than 2x the 30-day Sun average. Driven entirely by 5/24 (15,005 first-story). Mon climbs to #2 (4,237) on 5/25's 21-story book day. Friday softened to 2,775 (vs 3,989 in 30-day) because the 30-day Fri strength came from 5/1, outside this window. Tuesday cratered at 1,824, the weakest DOW. Sample-size flag: every DOW has 1-2 days only.
7. DM trigger usage (still under-used)
Metric
2-week (5/13-5/26)
30-day
May 11 baseline (5/4-5/10)
Days with at least one DM trigger
2 / 13 (15%)
4 / 27 (15%)
2 / 7 (29%)
Total DM trigger stories
2
4
2
Keywords used
EXERCISE, EDIT
EXERCISE, GUIDE, EDIT
(mixed)
2-week DM trigger uses (both of them)
Date
Time
Caption
Views
Sticker taps
Replies
5/24 Sun
8:36am
"My favorite way to practice is the exercise room on @i_love_mahj" + DM EXERCISE
12,709
381
116
5/26 Tue
12:11pm
"DM me EDIT for the full guide" (W&D Edit)
2,115
0
11
The 5/24 EXERCISE story is the single highest reply-driving story of the entire 30-day window (116 replies, 381 sticker taps). The 5/26 EDIT trigger underperformed because of dead-zone timing (12:11pm) and flat-sell framing.
8. Reach drop-off across high-count days
5/25 Mon · 21 stories (first at 4am)
Slide
Views
#1
9,945
#5
6,585
#10
3,532
#15
2,538
#20
3,705
#21
3,512
64% drop #1 to #10. Climbs back #15-20 (100K teaser tail).
5/23 is the replicable big-day playbook. 18 stories with near-zero drop-off (floor stayed ~4,000). Structure: morning teaching (#1-9), mid-day product (#10-11), evening community (#12-18). The audience returned for each pulse.
Story plan, next 30 days 6/1 to 6/26 (4 weeks) · built from 2-week + 30-day analysis
The shift: Avg first-story views jumped 39% in the past 2 weeks (3,651 to 5,071). The 6-9am ET window has lost its predictive power. 1-5 and 16+ stories both win, 11-15 is the dead zone. The plan is calibrated to the new 5,071 baseline. Floor target for the next 30 days: 4,500+ avg first-story views.
1. The new daily cadence rules
Rule
Why (data)
Never post 11-15 stories in a day
11-15 bucket = 1,975 avg/story (the dead zone)
Either 1-5 or 16+ stories, pick at sunrise
1-5 = 5,875 avg, 16+ = 3,476 avg with 3x total views, 6-10 = 3,235, 11-15 = 1,975
First story before 9am ET or after 5pm
5-8am = 5,248 avg, 9am-12pm = 3,059 dead zone, 5-8pm = 2,856 (still beats mid-morning on link clicks)
First story is teaching, not OOTD or travel-tired
Teaching = 4,646 avg + best link clicks of any bucket; 5/19 + 5/20 OOTD opens both underperformed
If post #10 is done by lunch with more content ready, commit to 16+
16+ days drive 62,564 avg total views, 3x the 6-10 bucket
If post #10 is done by lunch with nothing meaningful left, stop
Stretching to 13 lands in the 1,588-1,975 range (5/26 + 11-15 bucket evidence)
No restock stories without a teaching beat attached
Restock-only bucket dropped to 2,394 avg in 2-week cut (was 3,175 in 30-day)
2. Daily anchor template (Mon-Sun)
Day
Story count
First story type
DM trigger?
Best time
Don't do this
Mon
16+
Teaching anchor
Yes (EXERCISE)
First by 7am ET
OOTD opens (5/19, 5/20 cost ~2,000 views each)
Tue
1-5
Light teaching or lifestyle
No
First by 8am, then leave it
Volume without anchor (Tue avg 1,824 in 2-week, weakest DOW)
Wed
6-10
Teaching or DM trigger
Yes (WINDS)
First by 7am ET
11-15 count drift; Wed link clicks are strong (37.7) so include a CTA
Thu
1-5
Lifestyle or personal
No
First by 8am or hold to 5-8pm
Posting through if nothing's working; 5/21 (zero) was fine, 5/14 (17 stories at 2,135) was the warning
Fri
6-10
Teaching with CTA
Yes (SCORE)
First by 7am ET
Soft Friday (5/22 was the maintenance Fri at 2,775); Fri needs an anchor or it slides
Sat
16+ (big-day playbook)
Teaching anchor
Optional
First by 7am ET, evening tail to 8pm
Skipping the evening block; 5/23 floor stayed ~4,000 only because of the 5-8pm push
Sun
1-5 (with weight)
Teaching anchor (the 5/24 model)
Yes (FAMILY)
First by 8:30am ET
Padding to 6-10; Sun's 8,326 avg came from a 5-story 5/24 with one viral teaching opener
3. DM trigger weekly schedule
Currently used 15% of days. Target 57% (4 days/week). Same keyword each week, first-story slot, embedded in a teaching moment (not "DM me X for the guide" flat sell). 5/24 EXERCISE framing is the template: teach the thing, then point to the freebie.
Day
Keyword
What it sends
Expected sticker taps
Mon
EXERCISE
I Love Mahj practice guide (proven asset)
200-400 (5/24 hit 381)
Wed
WINDS
W&D Decoder PDF
150-300 (high-comment hand, new test)
Fri
SCORE
Printable scoring sheet
100-250
Sun
FAMILY
Family Mahjong PDF (tied to viral 5/24 carousel audience)
5/23 was 18 stories with near-zero drop-off (slide #1 = 4,261, slide #18 = 4,092). The structure held the audience through the whole day. Deploy on Sat, Sun, planned launch days, 100K milestone day, or any day with a strong anchor moment already in the can.
Slide range
What to post
Time of day
Why
#1-3
Teaching anchor (hand example, rule reminder, card line)
6-9am ET
Opens engaged audience, 5-8am bucket avg 5,248
#4-9
More teaching + community signal (tagged students, replies, polls)
9am-12pm
Holds reach; teaching bucket avg 4,646
#10-11
Product or restock, but with a teaching beat attached
12-2pm
Conversion window; never a naked restock (2,394 bucket avg)
#12-18
Evening community / kindness / lifestyle
5-8pm
5/23 floor stayed ~4,000 because of this block; 5-8pm strongest link clicks
6. 30-day calendar template (4 weeks)
Week
Anchor day
DM triggers
Light days
Special notes
Week of 6/1
Sun 6/1 (or first day past 100K)
Mon EXERCISE, Wed WINDS, Fri SCORE, Sun FAMILY
Tue, Thu
100K milestone (projected 5/28-6/1). Deploy 5/23 playbook on milestone day with thank-you reel anchor + giveaway DM trigger
Week of 6/8
Sat 6/13
Mon EXERCISE, Wed WINDS, Fri SCORE, Sun FAMILY
Tue, Thu
First "normal" week post-100K. Test the 5/23 playbook on a non-event Sat to confirm pacing model
Week of 6/15
Sun 6/21 (Father's Day)
Mon EXERCISE, Wed WINDS, Fri SCORE, Sun FAMILY
Tue, Thu
Father's Day. Lifestyle anchor opportunity, ties into the Lifestyle bucket lift (4,933 avg)
Week of 6/22
Sat 6/27
Mon EXERCISE, Wed WINDS, Fri SCORE
Tue, Thu
End-of-month read. Pull a 30-day recut on 6/27 vs the 5,071 baseline. Decide if DM trigger schedule sticks
7. Success criteria (what to measure on 6/26)
Metric
Current
Target by 6/26
Why
Avg first-story views
5,071
4,500+ floor
Hold the new baseline, don't slide back to 30-day 4,334
DM trigger use frequency
15% of days
57% of days (4/wk)
5/24 proved one trigger drives 12,709 views + 116 replies; under-used since May 11
11-15 story days
1 in 2 weeks
0 in 30 days
Never enter the dead zone (1,975 avg/story)
Days with teaching as first story
~40%
80%+
Teaching opens beat OOTD/travel opens by 1,500-2,000 views
16+ story days hitting 5/23 floor (no >20% drop #1 to #18)
1 (5/23)
3 of 4 next 30 days
Confirms the big-day playbook generalizes beyond a content-specific outlier
Specific campaign reads
W&D Edit launch (5/26)
Asset
Time
Views
Reach
Comments
Shares
Follows
Launch carousel
9:03 am
11,393
5,984
35
8
0
Concealed-hand reel
5:03 pm
14,759
11,202
8
144
8
"DM EDIT" story
evening
2,115
1,772
10
1
n/a
"Family Mahjong" carousel (5/24)
143,687 views · 69,674 reach · 605 follows (0.87% follow-to-reach) · 5,130 saves · 6,058 comments · 2,656 shares. Single biggest views post of the month and the trigger for the 5/25 "1K away" story.
"First Wins on the 2026 Card" reel (5/25)
18,433 views · 1,975 comments (10.7% comment rate vs 1.6% average for the period) · 32 follows. Highest comment-rate post of the month.
Memorial Day giveaway (5/22, with Happy Lamp Co.)
29,036 views · 1,796 comments · 137 shares · 0 follows tracked (image post). Comment volume is huge but Meta does not attribute follows on image-post giveaways the same way.
Cross-collab posts
Collab
Posts
Combined Views
Comments
Follows
Mahj-el-tov (4/30, 5/10, 5/12)
3
63,643
569
24
Mrs Mahj
3
63,543
580
6
Merry Mahjong (2 W&D posts)
2
49,244
49
33
Cincy Mahjong
2
43,507
117
4
Happy Lamp (giveaway)
1
29,036
1,796
0
100K pace
Trajectory
5/15: 95,022
5/25: ~99,000 (per Lara's "1K away" story)
5/27 today: projected ~99,200 to 99,700
100K landing window: 5/28 to 6/1
Velocity ~400/day in the 5/15 to 5/25 window. Faster than the May 11 projection of 3K/week.
Bam Bird and Oh My Mahjong together = 61% of all-time commission. Top 10 merchants = 92% of lifetime earnings.
May 2026 top transactions ($1,153.77 total May commission across 70 transactions)
Date
Merchant
Product
Order
Commission
5/19
Oh My Mahjong
Willow Mahjong Tiles
$832.00
$68.22
5/15
Bam Bird Boutique
Classic Tortoise Shell Tile Set
$666.00
$65.53
5/11
Bam Bird Boutique
Boots & Bubbles Mahjong Tile Set
$666.00
$65.53
5/2
Anthropologie
"mahjong" search link
$536.22
$52.76
5/2
Anthropologie
"mahjong" search link
$523.00
$51.46
5/9
Bam Bird Boutique
Travel Racks (set of 4)
$517.50
$50.92
5/7
Southern Sparrow
Chinoiserie Blue Jadeite Tile Set
$369.00
$48.41
5/22
Bam Bird Boutique
East Meets West Tortoise Shell Tile Set
$420.00
$41.33
Discount code performance
Code
Orders
GMV
Commission
Top merchants
(no code, direct link)
472
$63,439.32
$5,315.19
many
LARASMAHJONGEDIT
22
$2,658.02
$288.06
Bryan Anthonys, Etsy, Mingle Mocktails
MJTI
14
$3,105.50
$230.40
The Mahjong House, Tigre de Tartán
DCBB
2
$1,224.00
$100.37
Oh My Mahjong
MMSale
1
$1,088.00
$89.22
Oh My Mahjong
TEACHMAHJ
2
$912.00
$74.78
Oh My Mahjong
SETTHEMAHJ
1
$733.50
$60.15
Oh My Mahjong
THEBIGCARD
11
$200.00
$2.50
The Mahjong Line
78% of lifetime ShopMy commission ($5,315 of $6,803) comes from no-code direct links. Codes layer adds ~$1,500 lifetime, mostly LARASMAHJONGEDIT and MJTI.
Amazon Associates last 30 days through 5/26 · $483 earned, $17,815 GMV, 5,076 clicks
Tracking ID split
Tracking ID
Clicks
Items Ordered
Revenue
Earned
handmadebylar-20
4,197
495
$13,707.92
$382.93
larasmahjongedit-20
879
146
$4,106.80
$100.06
Total
5,076
641
$17,814.72
$482.99
Top Amazon products by earnings
Product
Category
Clicks
Conv %
Revenue
Earned
KISLOT Upholstered Dining Chairs
Furniture
591
7.10
$2,945.70
$95.08
How to Win, American Mah Jongg, 2026 (book)
Books
460
17.39
$2,150.10
$70.12
Cicy Bell Womens Boho Floral Blouse
Clothing
388
11.08
$2,452.34
$67.49
Gouda Games Mahjong Go!
Toys & Games
830
8.79
$2,506.96
$64.23
American Mahjong Tile Set, POP Edition
Toys & Games
501
5.58
$1,688.05
$40.45
Celestial Mahjong Tiles
Toys & Games
258
4.26
$880.07
$20.71
Paradise Mahjong Tiles
Toys & Games
52
17.30
$483.31
$20.24
Categories getting clicks last 30 days
Category
Clicks
Toys & Games
2,458
Books & Textbooks
776
Clothing & Accessories
633
Furniture
595
Kitchen & Dining
166
Home
93
Health & Household
50
Beauty & Grooming
53
Prepared 2026-05-27 by Goldie (affiliate) and Ada (organic IG), assembled by orchestrator.
Sources: ShopMy CSVs through 5/26 (6 cuts), Amazon Associates last 30 days through 5/26 (Category, Linked-Product, Tracking-Id), IG posts CSV 4/27 to 5/26 (29 posts), IG stories CSV 4/29 to 5/26 (387 stories).
Detail at ~/Desktop/LMJE-Agents/finance-agent/workspace/lyssa-affiliate-snapshot-2026-05-27.md and ~/Desktop/LMJE-Agents/growth-analytics-agent/workspace/lyssa-call-prep-2026-05-27.md.
Making American mahjong modern, approachable, and confidence-building.